Business and Finance

Cox Communications is embracing its social media side with a contest that could give someone a free year of cable, Internet and phone service.

Cox in Arizona has developed a Digi’s Summer Vacation application on Facebook that allows users to upload their photos and place them where the company’s jump-suited and helmeted mascots took their summer trips.

The grand prize is a year of free cable, but there are weekly prizes as well. Each week the company is giving away a “staycaction” at the Loews Ventana Canyon resort in Tucson, 10 $100 Cox gift certificates and 100 plush Digi dolls.

Cox started the social media campaign after garnering 21,000 Facebook members who like the company’s site.

“Social media has become a very important piece of our marketing mix,” said Ivan Johnson, vice president of community relations and televideo for Cox Arizona.

For more: www.facebook.com/CoxArizona.

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